Australian entertainment and media: at a glance

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Review of 2012

Total Australian entertainment and media spending grew by 0.7 percent in 2012, compared to a growth of 5.8 percent globally, and up from 0.2 percent in 2011. The industry bounced back from a decline in consumer spending in 2011, which rose 1.1 percent in 2012, primarily driven by strong results in internet and subscription TV.

In contrast, advertising in entertainment and media grew by a meagre 0.1 percent in 2012. The best performing sectors were internet and filmed entertainment, with both achieving growth of 14.9 percent.

The next five years

PwC expects Australia’s total entertainment and media market to grow at a 2.9 percent compound annual growth rate from $30.9 billion in 2012, to reach $35.7 billion in 2017. Consumer spending continues to dominate the entertainment and media market and is expected to grow to $22.6 billion by 2017, a compound 2017annual growth rate of 3.1 percent. Advertising spending is expected to reach $13.2 billion by 2017, a compound annual growth rate of 2.7 percent. Internet access spending represents a third of all consumer spending however we expect slowing growth as the market gets larger and nears saturation. Outside of internet, the largest shift in share is experienced by newspapers, decreasing from a 7.8 percent share in 2012 to a 4.8 percent share of consumer spending in 2017.

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Introduction

Australian total market:
- 5 year historical revenues
- 5 year forecast revenues
- for 11 E&M segments

Methodology

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The content of the free access plus:

Australia at a glance:
- 5 year historical advertising revenues
- 5 year forecast advertising revenues
- 5 year historical consumer revenues
- 5 year forecast consumer revenues

Global overview:
- 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

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Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

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