Out-of-home

Authors:
Claire Legue - PwC, Sydney
Courtney Owen - PwC, Sydney
David Wiadrowski - PwC, Sydney

Market Definition:

The out-of-home (OOH) advertising market consists of advertiser spending on OOH media such as billboards, street furniture (bus shelters, kiosks), transit displays (bus sides, taxi toppers), sports arena displays and captive advertisement networks (in venues such as elevators).

OOH comprises hundreds of different formats but roadside billboards are the single most prevalent format of outdoor advertising.

Advertising on bus shelters, news racks or telephone booths are types of street-furniture. This can benefit local communities as the media owner often has contractual responsibility for construction and maintenance of the site.

Transit advertising is advertising placed on vehicles such as buses, train carriages and taxis. Advertisements located at airports and in train stations are also included in this category.

Alternative formats for OOH advertising can include advertisements on petrol pumps, bike racks or inside rest rooms.

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Introduction

Australian total market:
- 5 year historical revenues
- 5 year forecast revenues
- for 11 E&M segments

Methodology

Special feature:
Rise of the Individual: Privacy, Piracy, Data

A round-table discussion with
thought leaders:

- Timothy Pilgrim
- Samantha Yorke
- Jeremy Thorpe
- Simon Hackett

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The content of the free access plus:

Australia at a glance:
- 5 year historical advertising revenues
- 5 year forecast advertising revenues
- 5 year historical consumer revenues
- 5 year forecast consumer revenues

Global overview:
- 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

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The content of the free and the premium access plus:

Chapters:
- Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • Privacy and Piracy
    A discussion of the issues
  • Dynamic analytics for enhanced decision making