Claire Legue - PwC, Sydney
Courtney Owen - PwC, Sydney
David Wiadrowski - PwC, Sydney
The out-of-home (OOH) advertising market consists of advertiser spending on OOH media such as billboards, street furniture (bus shelters, kiosks), transit displays (bus sides, taxi toppers), sports arena displays and captive advertisement networks (in venues such as elevators).
OOH comprises hundreds of different formats but roadside billboards are the single most prevalent format of outdoor advertising.
Advertising on bus shelters, news racks or telephone booths are types of street-furniture. This can benefit local communities as the media owner often has contractual responsibility for construction and maintenance of the site.
Transit advertising is advertising placed on vehicles such as buses, train carriages and taxis. Advertisements located at airports and in train stations are also included in this category.
Alternative formats for OOH advertising can include advertisements on petrol pumps, bike racks or inside rest rooms.
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Australian total market:
- 5 year historical revenues
- 5 year forecast revenues
- for 11 E&M segments
Rise of the Individual: Privacy, Piracy, Data
A round-table discussion with
- Timothy Pilgrim
- Samantha Yorke
- Jeremy Thorpe
- Simon Hackett
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Australia at a glance:
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- 5 year forecast consumer revenues
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Key global themes
Cross media ownership matrix
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Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV
Privacy and Piracy
A discussion of the issues
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