Internet

Authors:
Megan Brownlow - PwC, Sydney
Rob Silverwood - PwC, Melbourne

Market Definition:

Internet access
Internet access represents consumer spend on accessing the internet and is split into two categories; mobile internet and fixed-broadband internet.

Fixed broadband includes both wired and wireless connections and is a subscription to a residence or small business. Internet access services are delivered to a home, office or other fixed location provided by cable, MMDS, modem, xDSL, FTTx, WiMAX, proprietary wireless broadband, ethernet, powerline communications and satellite-broadband technologies.

Mobile internet considers internet access over the medium of cellular air interfaces, generally via a 2.5G network or higher. This covers internet access via mobile devices and for connected devices that use embedded modems, dongles and data cards. Mobile internet subscribers are considered unique users.

Internet advertising
Internet advertising is split as spending by advertisers either through a fixed-line connection or via mobile devices. The fixed-line categories consist of advertising via paid search, display or banner, classified and video advertising. The mobile category includes all advertising delivered direct to mobile devices via formats designed for the specific device.

The internet advertising segment also includes online television, digital newspaper and magazine advertising, digital directory advertising and online radio. These are also included in their respective segments but are eliminated at a total advertising level to avoid double counting.

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Introduction

Australian total market:
- 5 year historical revenues
- 5 year forecast revenues
- for 11 E&M segments

Methodology

Special feature:
Rise of the Individual: Privacy, Piracy, Data

A round-table discussion with
thought leaders:

- Timothy Pilgrim
- Samantha Yorke
- Jeremy Thorpe
- Simon Hackett

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The content of the free access plus:

Australia at a glance:
- 5 year historical advertising revenues
- 5 year forecast advertising revenues
- 5 year historical consumer revenues
- 5 year forecast consumer revenues

Global overview:
- 5 year historical and 5 year forecast revenues for global E&M market, advertising revenues and consumer revenues

Key global themes

Cross media ownership matrix

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Access to chapters and special features can also be purchased individually. Each chapter includes the sector brand map - a list of who owns what brands in the sector.

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The content of the free and the premium access plus:

Chapters:
- Chapters contain deeper analysis and commentary on each sector including additional graphs and tables

Books, Magazines, Filmed entertainment, Free-to-air TV, Interactive games, Internet, Music, Newspapers, Out-of-home, Radio, Subscription TV

Special features:
  • Privacy and Piracy
    A discussion of the issues
  • Dynamic analytics for enhanced decision making